Email Marketing

Effective e-mail marketing for your business

Pricing & pre-built plans Email Marketing Pricing For Website Development Montreal

CWM's Email Marketing Process

My 5 step Email Marketing process ensures that your business gets the most out of my service.

Research Customers and Markets

Guide to Client Discovery Process

  1. Define Client’s Goals.
  2. Conduct Industry and Competitive Analysis.
  3. Deep Diving into Data.
  4. Audit Client’s Marketing Assets.
  5. SEO Analysis.
  6. Interview the Stakeholders.
  7. Experience the Brand.

Research Customers and Markets

Strategy

An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of theemail channel with the best chances for making a profit and reaching your goals.

  • Choose Your Email Marketing Tools.
  • Identify Your Target Audience.
  • Choose List-Building Tactics.
  • Create Your Email List Segments.
  • Create Email Sending Schedule.
  • Define Your Email Marketing Goals.
  • Decide Which Types of Emails to Send.
  • Formatting Your Email Content.

Strategy

Email Design

An email template is a preformatted and/or prewritten email that you can use to replace with your own content so that you can quickly and easily write and create emails.

  • Choose Your Email Marketing Tools.
  • Identify Your Target Audience.
  • Choose List-Building Tactics.
  • Create Your Email List Segments.
  • Create Email Sending Schedule.
  • Define Your Email Marketing Goals.
  • Decide Which Types of Emails to Send.
  • Formatting Your Email Content.

Email Design

Optimization

Learn about the client’s business, website, and competitors in order to provide you clear documentation to be used throughout all other stages of the project.

  • Project brief: Define client information & business goals
  • Keyword research: Define potential target keywords.
  • SEO audit: Create current baseline for SEO.
  • Competitive analysis: Define SEO competitors.

Optimization

Analysis and Reporting

The 10 basic metrics that every email marketer should know, follow and analyze.

  • Open Rate (OR) …
  • Click-through rate (CTR)
  • Unique clicks and unique open rate (UOR)
  • Click-to-open rate (CTOR)
  • Bounce rate
  • Unsubscribe rate
  • Opens by device
  • Spam score

Analysis and Reporting

Let's get started with your Website

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